Pinterest marketing agency

Pinterest marketing, run properly

Pinterest works as a search engine with a feed attached. People arrive with something in mind, type what they want to see, and save what they plan to come back to. A pin has a working life measured in months. A social post has one measured in hours.

Every pin you publish keeps working, so month six traffic comes from six months of inventory — not from whatever went out that week. Followers matter very little. Keyword coverage and variety do.

Get a free audit

Free audit is a written account review — not the $1,100 setup. Setup starts when you buy a retainer.

100–200
Original pins every month
Up to 80
Video pins in the mix
From $1,500
Managed growth retainer

Pricing

Existing GEO clients can add Pinterest with bonus video volume via the Discovery Bundle. Setup is $1,100 once and is separate from the free audit and from the monthly retainer.

Core

$1,500 / month

Steady static volume and keyword coverage for accounts that need inventory first.

  • ✓100 original pins / month
  • ✓12 composition systems
  • ✓Keyword research document
  • ✓Board architecture
  • ✓Save & click reporting
Most requested

Motion

$2,900 / month

Adds video where Pinterest rewards it most — twice the saves of static on the same audience.

  • ✓150 original pins / month
  • ✓30 video pins (6–10 sec)
  • ✓Expanded keyword map
  • ✓Composition testing across formats
  • ✓Monthly scale / drop decisions

Studio

$5,200 / month

Maximum variety and video for brands that treat Pinterest as a primary discovery channel.

  • ✓200 original pins / month
  • ✓80 video pins
  • ✓30 composition systems
  • ✓Priority creative production
  • ✓Merged reporting with GEO clients

Six compositions, not one template

Built from what actually earns saves in 2026: 2:3 canvas, overlay you can read at thumbnail size, one idea per pin, empty top and bottom for Pinterest chrome. These are studio samples — the live account uses twelve systems at Core and thirty at Studio.

Editorial overlay
Editorial overlay

Serif headline in the middle third. Hotels, interiors, furniture.

Product in a room
Product in a room

Lifestyle context beats catalog white. Ecommerce and objects.

Split frame
Split frame

Two states, one idea. Clinics and treatments.

No photograph
No photograph

Color block plus type. Pinterest still ranks these if keywords sit in the image.

List pin
List pin

Thumbnail-legible numbers. Saves because it teaches in one glance.

Single focal point
Single focal point

One subject, high contrast overlay. Real estate and architecture.

What arrives every month

Pinterest management services built around volume, keywords and variety — not follower vanity.

100–200 original pins

Every pin ships with a title, description, alt text, assigned board and destination URL — keywords placed in all of them.

30–80 video pins

From the middle tier up: six to ten seconds each, built at 1000×1500 or 1080×1920.

Keyword research you keep

Query, demand estimate, competition, target board, and which of your existing material already covers it.

Board architecture

Boards named after what people search — not after your product line.

Publishing cadence

Ten to fifteen pins a day across the month, spread rather than batched.

Save-and-click reporting

Which creative earned saves, which earned nothing, and what to scale next.

Why volume and variety decide the outcome

Generative tools solved the drawing problem. They left keyword coverage, board structure, duplicate suppression and testing untouched — which is why so many accounts still stall.

Duplicates kill reach

Pinterest suppresses designs it reads as duplicates. One layout reused with a new photo and headline still counts. We work from twelve distinct compositions at entry and thirty at the top.

Twelve layouts beat one answer

A hundred pins on one template teach you one thing. A hundred across twelve teach you twelve. By quarter end you know which three earn saves for your audience.

Video earns twice the saves

Industry benchmarks put video at 8.4 saves per thousand impressions and static at 4.2. Organic video grew 240% year over year — and thirty to eighty clips sit inside the monthly fee.

Pinterest video pins

If you already tried and nothing moved

Most stalled accounts fail in one of four ways. All four show up within ten minutes of looking at the account.

  • One template

    Forty pins a month off a single layout routinely get less reach than ten varied ones.

  • Keywords in one field

    Pinterest reads title, description, alt text, board name, board description and text inside the image. Most accounts fill one of those six.

  • Boards named after the business

    Our Collection gets no searches. A board named after the phrase people type gets found.

  • Stopping too early

    Boards begin ranking around twenty pins. Outbound clicks become readable in month three. Week six is before the data exists.

Who this is not for

We would rather turn the work down than take money against a promise the platform will not keep.

  • Businesses whose output nobody wants to look at — Pinterest runs on images.
  • Urgent local services. Nobody browses Pinterest for an emergency plumber.
  • Anyone who needs leads inside six weeks. The channel takes ninety days to say anything useful.
  • Standalone Pinterest ads. Paid work belongs with a performance agency.

Timeline and reporting

Two numbers lead every report: save rate and outbound clicks, broken down by composition and board. Impressions are context — an account can serve half a million of them and send nobody to your site.

Weeks 1–2

Setup

Audit for suppressed distribution, claim the domain, check image markup, keyword research, board architecture, and the composition system against your brand.

Week 3

Publishing starts

Pins go out on cadence. Inventory begins to accumulate instead of scrolling away.

Month 2

Impressions move

Reach expands as boards fill and compositions get their first real test audiences.

Month 3+

Clicks become readable

Outbound clicks turn meaningful. Pins keep earning for three to six months and often peak later — which is why month twelve is worth more than the sum of what you published.

Frequently asked questions

Straight answers before you hire a Pinterest manager.

No. Most Pinterest services require your existing product shots and blog images before they can start. We produce original creative, so an empty asset library is not an obstacle.

The platform crossed 631 million monthly users and grew 11% year over year, with 80% of that audience outside the United States. What changed is the kind of content it rewards, which is why accounts running a 2022 playbook are struggling.

A save rate floor by month three. Impression counts inflate with volume, so guaranteeing them would mean promising to publish more.

You can generate the images. The failure modes are about keyword coverage, board structure, duplicate suppression and knowing what to test — none of them get easier with a better image model.

Yes, as a collaborator. We never need your password.

Everything published stays and keeps working. The keyword document and the composition system are yours.

Already on GEO? Add Pinterest without starting over

The expensive part of both services is research. Run once, feed both channels. Existing clients add Pinterest with twenty extra video pins in the first three months.

See Discovery Bundle

What counts as a normal save rate?

Video vs static, month-by-month ramp for a new account, pin lifespan, and specs. Benchmarks so you can tell whether the problem is yours or the platform's.

Open benchmarks

Let's discuss your project

Tell us about your ideas, and we will help bring them to life

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