Pinterest for florists
Boards named for how people search arrangements
Couples and event hosts search wedding bouquets, sympathy flowers, seasonal installs — then Google a florist. A board called Our Work does not intercept that search.
We map boards to occasions and seasons, then build a repeatable pin system from your archive: bouquet, centerpiece, install. A pin can still send the inquiry months after you published it.
Free audit is a written account review — separate from the $1,100 onboarding.
Why florists belong on Pinterest
They search the look and the occasion
Queries look like "garden rose bridal bouquet", "sympathy flowers white lilies", "autumn door wreath" — not your shop name. Boards named after those phrases put you in front of people who have not shortlisted a florist yet.
Our Work is not a search board
Dumping every wedding, funeral, and install into one portfolio board wastes coverage. Occasion and season boards — filled with the right crops — are what a visual search engine ranks.
The booking often starts off-platform
Clients save the pin, then Google the florist. Off-platform branded search is the path, not a leak. We plan for it instead of pretending last-click inside Pinterest is the consult.
Video is how the craft lands
A sixty-second install build or bouquet wrap earns saves that a single still does not. We use the published platform benchmark for video versus static — not a made-up florist lift.
Of top Pinterest searches are unbranded — people describe the look or occasion, not the florist
Source: Pinterest Business — Why inspiration matters (2026)
Higher branded search off-platform after Pinterest — part of the effect shows up when people Google the name later
Source: Pinterest Business — Why inspiration matters (2026)
Video Pins save about twice as often as static — published platform benchmark (8.4 vs 4.2 per 1k)
Source: B2W — Pinterest Video Strategy (2026)
Board architecture for florists
A board called Our Work or Portfolio gets almost no searches. We name boards after occasions, seasons, and arrangement types — then fill each with crops that match how people actually look.
Garden rose wedding bouquets
Bridal search — intercepts couples comparing looks, not florist names.
Sympathy flowers white lilies
Occasion board — quiet, specific, separate from wedding coverage.
Seasonal floral installs [region]
Event + geo — corporate and venue search, not “our installs”.
Reception table centerpieces
Tablescape search — different keyword map from handheld bouquets.
Dried flower arrangements
Style cluster — year-round demand that seasonal boards miss.
Autumn door wreaths
Seasonal retail — holiday door search peaks before the shop is booked.
Nine compositions, nine search intents
A wedding bouquet, a sympathy piece, and a seasonal door wreath serve different searches. We pull from your archive and produce the missing crops — 100 to 200 pins a month, with short video where saves double versus static.
Wedding bouquet
Bridal search — highest save among couples comparing looks.
Bridal party
Bridesmaid / handheld cluster — separate from the lead bouquet board.
Centerpiece
Reception tablescape — different keyword map from handheld florals.
Install
Ceiling / arch install — event search, not “our work”.
Sympathy
Occasion board — quiet crops that wedding boards should never own.
Seasonal
Holiday and season peaks — retail demand before the week is booked.
Dried
Style cluster — year-round search that fresh-only boards miss.
Workshop
Class / experience offer — process pin for people searching to learn.
Door wreath
Seasonal door search — retail install that portfolio boards bury.
Pricing
Existing GEO clients can add Pinterest with bonus video volume via the Discovery Bundle. Setup is $1,100 once and is separate from the free audit and from the monthly retainer.
Core
Steady static volume and keyword coverage for accounts that need inventory first.
- ✓100 original pins / month
- ✓12 composition systems
- ✓Keyword research document
- ✓Board architecture
- ✓Save & click reporting
Motion
Adds video where Pinterest rewards it most — twice the saves of static on the same audience.
- ✓150 original pins / month
- ✓30 video pins (6–10 sec)
- ✓Expanded keyword map
- ✓Composition testing across formats
- ✓Monthly scale / drop decisions
Studio
Maximum variety and video for brands that treat Pinterest as a primary discovery channel.
- ✓200 original pins / month
- ✓80 video pins
- ✓30 composition systems
- ✓Priority creative production
- ✓Merged reporting with GEO clients
FAQ
Instagram is a feed that forgets last week. Couples and hosts plan florals for months — then search wedding bouquets or seasonal installs, not your handle. A board called Our Work does not intercept that search. Occasion and season boards do.
Start with the audit
The free audit shows which occasion and season queries your account could rank, which boards are named after the brand instead of the search, and three crops for a repeatable pin system. No charge, no retainer required.
Retainers from $1,500 / month · Setup $1,100 once · See pricing on this page
What counts as a normal save rate?
Video vs static, month-by-month ramp for a new account, pin lifespan, and specs. Benchmarks so you can tell whether the problem is yours or the platform's.
Let's discuss your project
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