Pinterest video pins
Video pins, produced every month
Video is the format where the gap between what Pinterest rewards and what agencies deliver runs widest. Industry benchmarks put video at 8.4 saves per thousand impressions and static at 4.2.
A short social video costs $500 to $3,000 to produce. We put thirty to eighty clips inside a Pinterest retainer because most of them start from a still you already own.
The platform moved. The supply side did not.
Video pins run 0.3 to 0.5% engagement against 0.15 to 0.25% for static. As advertising, video pulls 3.2× the engagement and 2.4× the brand lift. The feed now ranks video above static. A short social video still costs $500–$3,000. Ten of them run $4,000–$8,000. A monthly video retainer runs $5,000–$12,000. Putting thirty clips inside a Pinterest fee is arithmetic most agencies cannot make work — so the offer rarely exists at this level.
Saves per 1k impressions on video (industry)
Saves per 1k on static (industry)
Organic video growth year over year
Clips watched on Pinterest daily
Sources: B2W — Pinterest Video Strategy (2026); Sprout Social — Pinterest Videos (Jan 2026)
How we produce
Most clips begin from a still you already own. A product shot, a treatment result, an installation photograph, a finished room. The camera moves through it, the frame breathes, and six to ten seconds of motion come out the other side. Starting from a real image costs less than building from nothing, and the result reads as your material rather than as stock.
Clients with no usable photography get original footage. That covers clinics, professional services and B2B companies — which is most of the market other Pinterest services cannot take on.
Specs
Aspect
1000×1500 or 1080×1920 — the ratios Pinterest rewards in feed and Idea formats.
Length
Six to fifteen seconds, the band where engagement peaks.
Files
MP4 or MOV. Ready to upload, not a rough export.
Metadata
Every clip ships with title, description, alt text, board and destination URL — all carrying keywords.
What comes back
Save rate on video against save rate on static, month by month on your account. That comparison settles whether video belongs in your mix inside about sixty days. Until then we use the published platform floor: 8.4 vs 4.2 saves per 1k.
Where video sits in pricing
- Motion — $2,900 / month · 30 video pins
- Studio — $5,200 / month · 80 video pins
- Setup — $1,100 once on the full retainer
FAQ
No. Most clips start from stills you already have. If you have none, we shoot original footage — including for clinics and B2B.
What counts as a normal save rate?
Video vs static, month-by-month ramp for a new account, pin lifespan, and specs. Benchmarks so you can tell whether the problem is yours or the platform's.
Let's discuss your project
Tell us about your ideas, and we will help bring them to life